Beyond Promotions and Marketing


Tourism planning does not merely involve promoting a fabulous waterfalls, a historical site or a wonderful beach. Thinking this way is a common mistake among decision makers in communities that wish to develop tourism in their area. For years, this kind of mindset had only resulted to natural or historical attractions that are vandalized and destroyed by irresponsible tourists. Planners should consider two other components that are equally as important - product development and social preparation. Discover a balanced approach in planning for tourism in a destination. Whether you are planning for a city or a small community, I have a simple framework that will ensure that you end up with a destination that will last for many generations. This approach also allows you to achieve the triple bottom line - economic, social and environmental goals.

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